![](https://images.squarespace-cdn.com/content/v1/61bb8eb9a266467ea5db72cd/1ffded50-30dd-4b06-b2bf-8f6ecf53f8dd/Keyma_WebCaseStudy.jpg)
Beach accessories designed for you to swim, then shine.
Keyma is a fashion-forward beach accessories brand designed for self-expression. With unique, vibrant artwork on each of their luxuriously large, absorbent, and 100% cotton beach towels, Keyma takes an elevated approach to create accessories that fit your après bleu style. Driven by a desire for wanting to create something that you could relax in, Keyma stems from the Greek kyma which means waves, creating a new meaning for a global market.
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To develop and design an elevated, fashion-forward brand identity for a new Greece-inspired beach accessories brand.
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Our new identity celebrates Keyma’s understated, relaxed luxury with self-expression at its heart. A softly illustrated custom key featuring waves out of its ridges creates a highly recognizable icon that is as sophisticated as it is timeless.
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Naming Consultation
Brand Story & Messaging
Identity Design
Illustration System
Packaging Design
Collateral Design
Shopify Design