For the love of chocolate.

Sweetness reigns supreme at Sugarplume, PGA Resort’s specialty chocolate shop, with eye-catching chocolate confections and imported delicacies designed for indulging.

This deliciously unique shop is a retail gifting destination, where you can custom create an assortment of chocolate delights from around the world.

 

  • Brookfield wanted a name and brand identity that matched the interior architecture in their newly renovated chocolatier at the PGA National Resort & Spa.

  • We developed a name that represented the space and illustrated an accompanying brand identity centered around the pink flamingo.

  • Strategy

    Brand

    Naming Strategy

    Identity Design